Online Marketing Bachelor's Degree

What You'll Learn & What You Can Do After Graduation

Consumers today distrust traditional marketing, scroll quickly past ads, and research thoroughly before making purchases. This makes marketing challenging, and businesses of all sizes rely on marketing managers to move product and spread the word about services. As a marketing manager, you can make a six-figure income. According to the Bureau of Labor Statistics, marketing managers earn an annual median salary of $129,380. Read on to learn what you can do with an online marketing degree.

Why Earn an Online Marketing Degree?

Whether an experienced worker or a highschool student, earning an online marketing degree proves an efficient and convenient choice. Students across the world can complete marketing degrees online from home. Plus, online marketing bachelor's degrees offer full-time, part-time, and accelerated formats that allow students to complete their studies at their own speed.

Online marketing degrees also serve as a more affordable than on-campus programs. Since online students do not use campus facilities, they do not need to pay student-activity or building maintenance fees. Additionally, online students do not need to pay to commute or live on campus. Sometimes, online marketing degrees even offer in-state tuition rates to out-of-state students, making them more affordable.

What Can I Do with an Online Marketing Bachelor's Degree?

The marketing industry changes frequently, which means marketing professional enjoy a variety of job opportunities. Undergraduate online marketing degrees provide a solid foundation for successful careers in advertising, but key skills can also transfer to careers in business or finance. For example, the data analysis skills used to study advertising campaign outcomes can also help professionals analyze sales figures and identify new markets for small businesses.

Skills and Knowledge Gained

By earning a marketing degree online, you learn both hard and soft skills. Marketing-related soft skills include time management, persuasion, communication, and critical thinking. Unlike soft skills, you can easily quantify hard skills. Marketing-related hard skills include how to build a marketing plan, set measurable goals, write copy, design images, and interpret market research data. Both types of skills prove necessary for implementing an effective advertising campaign.

Careers and Salary Potential

While you can earn an entry-level marketing position with an associate degree, higher paying positions usually require a bachelor's. If you prefer to work from home, put your online marketing degree to use working in social media marketing or with another online platform. If you like talking to people, apply for a corporate sales job. A few industries where you can find marketing professionals appear in the list below.

  • Software Development: Each time a developer creates a new piece of software, a marketer needs to advertise it. With an online marketing degree, you can help get new software to the right people through advertising campaigns.

  • Advertising, Branding, and Sales Promotions: By earning a marketing bachelor's degree online, you learn how to persuade people through ad campaigns and branding. This serves as the core skill necessary for a successful career as a sales promoter.

  • Marketing, Advertising, and Media Management: With an online bachelor's in marketing, you learn to craft messages for mass audiences using social media, press releases, and traditional marketing. This skill transfers easily to a career in media management, where professionals must oversee a communication team to direct a company's public image.

  • Financial Services: Marketing relates closely to finance. Successful marketing efforts increase a company's revenue, and marketing professionals often need to work within a specific budget to ensure that their campaigns result in financial returns for their companies. A marketer at a finance company might consult on project budgets, analyze the effectiveness of campaigns, or advertise the company's services.

  • Manufacturing: Much like software, manufacturing companies rely on marketing professionals to sell their products. Marketers who work in manufacturing know how to identify and attract target audiences for their companies.

Advertising, Promotions, or Marketing Manager

Annual Median Salary: $129,380

Advertising, promotions, and marketing managers develop plans to generate interest in a product or service. They work with sales managers to sell items and increase revenue. These professionals typically produce good designs and can write persuasive copy.

Digital Strategist

Annual Median Salary: $59,159

These professionals create long-term strategic plans to help businesses succeed in online spaces. They work with branding specialists, marketing and public relations professionals, photographers, and graphic designers to manage digital materials. Digital strategists look at the big picture; they set long-term goals and determine new directions for online marketing campaigns.

Search Engine Optimization Specialist

Annual Median Salary: $44,045

In an increasingly digital world, SEO specialists play a crucial role in marketing efforts. SEO specialists help businesses improve their rankings in search engines like Google by writing high-quality online content, studying keywords, and making websites more efficient and accessible.

Account Executive

Annual Median Salary: $51,621

Account executives typically work in a company's sales department. Their job includes making cold calls and forming relationships with potential clients and customers in order to increase revenue. These professionals are typically extroverts and excellent communicators. They also need an eye for detail, as keeping records and following through on leads prove crucial to their success.

Marketing Director

Annual Median Salary: $121,060

Marketing managers oversee an entire marketing department. They work with branding specialists, photographers, graphic designers, SEO specialists, web designers, and copywriters to develop cohesive marketing content. Marketing directors need excellent communication and motivational skills, and they usually boast 10-20 years of previous marketing experience.