Typically, students who pursue an online master's in entertainment management move to entertainment hubs such as Los Angeles and New York, which helps give their career the best chance of flourishing. The best professionals in this field commit to working odd and sometimes long hours, and they boast excellent organizational and communication skills.
If this description sounds like you, an online master's in entertainment management might help you take the first steps in a well-matched career path. Graduates of online master's in entertainment management programs often hold job titles such as agent, event coordinator, public relations manager, and social media manager. Additionally, an online degree can help students save money, continue full-time employment, and gain access to education they may not receive locally.
As one might expect, states with large metropolitan areas provide the highest annual mean wages and the most job opportunities for entertainment management professionals. Large metropolitan areas like New York City; Los Angeles; and Washington, D.C. have large entertainment industries, and for that reason, New York, California, and the District of Columbia all earn places among the five highest-paying states for these professionals.
As in other professions, entertainment professionals earn larger annual salaries as they progress in their careers and gain more experience.
|State||Employment||Annual Mean Wage|
|District of Columbia||190||$116,140|
Source: Bureau of Labor Statistics
As the introduction to this guide briefly discussed, entertainment management professionals typically work long or irregular hours. They must also manage multiple personalities and organize events, which requires significant communication and organizational skills. The following section delves into five common professions in the industry, all of which require those aforementioned characteristics.
As with all entertainment professions, many of the job opportunities mentioned below exist in Los Angeles or New York.
Annual Median Salary: $64,940
Also known as talent agents, these professionals represent clients' interests to potential employers. Activities may include negotiating a contract with a team, venue, or film, as well as finding sponsorship opportunities. In most cases, talent agents earn a defined percentage of whatever their clients make.
Annual Median Salary: $40,323
Event coordinators take responsibility for an entire event, managing every single aspect. The term 'event' can refer to a party, a meeting, weddings, business conferences, or any sort of gathering with stakes attached. In the entertainment industry, event coordinators mostly deal with parties and other entertainment-related events such as music festivals.
Annual Median Salary: $50,463
Event managers take more of a big picture role in overseeing events as compared to event coordinators. In many cases, they manage and direct event coordinators in the design, creation, and execution of an event.
Annual Median Salary: $63,360
Public relations managers oversee their client's entire public persona. The job entails both proactive and reactive management, including attending events, charity work, and crisis management. In addition to working for individual clients, these professionals can work in-house for entertainment companies or talent agencies.
Annual Median Salary: $49,116
In the modern age, entertainers' social media personalities play a huge role in cultivating their following and audience. Social media managers typically take responsibility for creating that personality for their client and managing each of their client's social media platforms, including Facebook, Instagram, Snapchat, and/or Twitter.
The following section outlines common courses in a typical master of entertainment industry management online curriculum. While the five courses spotlighted often appear in these programs, individual details can vary from school to school and program to program.
This course prepares graduates for careers as tour planners, providing a comprehensive overview of the elements involved in designing, planning, and carrying out a tour for a musical artist. The course typically gives students project assignments or hands-on field experiences to give them a chance to learn on the job.
This course prepares graduates for future careers as venue or facility managers. Possible topics include foundational business areas such as budgets, general management, logistics, marketing, scheduling, and programming in the context of a live music or entertainment venue.
This course centers on the implications and stipulations of the 1976 Copyright Act in addition to the law's impact on both songwriters and artists. Students learn the ins and outs of copyright laws in the context of the music industry and work through case studies to ensure their comprehension.
This course typically focuses on contracts future talent agents might encounter during their careers in the music industry, such as agreements with labels, vendors, facilities, and artists.
This course deals with advanced topics -- including concepts and issues -- in international music licensing. In most cases, this course ushers students through numerous case studies to help them learn the ins and outs of the industry. Students also typically get hands-on experience with licensing.
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