Online Digital Marketing Bachelor's Degree

What You’ll Learn & What You Can Do After Graduation

Job prospects are bright for professionals with an online digital marketing degree, with exciting opportunities for career advancement. According to the American Marketing Association, companies expect to increase spending on digital marketing in 2019, hiring 6.4% more marketers than in years past.

This prediction is supported by data from the Bureau of Labor Statistics (BLS), which projects that advertising, promotions, and marketing management positions will grow 10% between 2016 and 2026 -- faster than the national average. BLS data also shows market research analyst jobs increasing an incredible 23% during the same period. These trends suggest that earning a digital marketing degree online will set graduates up for professional success.

Why Earn a Digital Marketing Degree Online?

Pursuing an internet marketing degree online offers many advantages. Online programs are convenient, flexible, and often tailored to meet individual needs. Degree seekers can choose part-time or accelerated courses to fit their busy schedules, and the online format allows students to log in from anywhere, making it ideal for working professionals who must balance work, family, and education.

Online digital marketing degrees tend to be more affordable than traditional programs. Learners can graduate faster and don't incur additional expenses while living on campus or commuting. The best online internet marketing degrees allow learners to take charge of their education regardless of background by offering customizable schedules and multiple paths to graduation.

What Can I Do with an Online Digital Marketing Bachelor's Degree?

Earning a digital marketing degree online positions learners for both higher education and career advancement. This is a versatile degree that instills useful, transferable skills that will attract employers within the field and beyond. An online internet marketing degree also establishes a good foundation of skills for further study in a master's or doctoral program.

Skills and Knowledge Gained

Learners who obtain an online digital marketing degree gain the skills and knowledge necessary to be successful in the field. A typical course of study introduces the fundamental principles, methods, and theories for advertising in a digital landscape. Students learn strategies for maximizing reach and retention across a variety of popular online platforms.

Most programs in this field cover the basics of copywriting, industry-specific analytics, search engine optimization, email and mobile marketing, content management, and viral advertising. Learners engage with emerging technologies and recent trends in the industry. An online internet marketing degree helps learners practice core skills, including critical thinking, creative problem-solving, information and data processing, technical writing, and strategy development.

Overall, the technical skills and knowledge obtained in an accredited digital marketing degree online program provide learners with higher earning power and more enriching job opportunities than those with only an associate degree. Plus, an online bachelor's degree can be as cheap as earning an associate degree.

Careers and Salary Potential

An online digital marketing degree prepares graduates for career paths both in the industry and in adjacent fields. Most of these careers are full-time, office-based positions that require a core set of skills, including communication and analytical abilities, familiarity with web content management and strategic marketing, and overall creative acumen.

  • Marketing, Advertising, and Media Management: This industry includes web development, software engineering, and marketing management. In this field, online digital marketing degree holders typically work as corporate marketing managers or media strategists. According to the BLS, the median annual wage for this industry is $129,380.
  • Retail and Manufacturing: Digital marketers in the retail and manufacturing industries work closely with product managers to monitor sales and coordinate advertising campaigns.
Marketing Manager

Annual Median Salary: $129,380

Marketing managers plan and implement targeted promotional campaigns and advertising programs to generate interest in client products or services. They also design market research to study advertising reach, and often work in conjunction with sales agents, financial staff, and art directors.

Digital Strategist

Annual Median Salary: $59,185

Digital strategists work within a marketing strategy team to create content that increases a company's web presence. They identify new online markets for branding efforts, create style guides, and incorporate new digital technologies. Digital strategists also track metrics and write reports on user data.

SEO Strategist

Annual Median Salary: $44,010

SEO strategists develop and implement broad-based search engine optimization strategies. These strategies typically include content refinement, which ensures that products and services appear prominently in search results for relevant keywords. SEO strategists track, analyze, and report on the success of these campaigns.

Social Media Marketing Manager

Annual Median Salary: $49,669

Social media marketing managers oversee an organization's online presence across a variety of platforms, including Facebook and Twitter. They analyze trends in social media and create engaging content to build brand awareness. They also develop corporate social media strategies and research user engagement.

Market Research Analyst

Annual Median Salary: $63,230

Market research analysts study market conditions and forecast future trends to capitalize on sales opportunities. They analyze and measure the effectiveness of marketing programs and sales campaigns, converting this data into detailed reports that offer advice for product managers.